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By Andrew Griffiths Serial entrepreneur and author @AGauthor I go to great lengths to avoid the grayness in my business. By this I mean addressing any of the gray areas that could come back to haunt me at some stage and there are many. Of course, putting things in writing is a great start, but there...
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By Andrew Griffiths Once we learn to look at different ways to “see” our business, and we work out how we can move in and out of these views to achieve different outcomes, we have a fantastic new tool to increase productivity, to manage procrastination, to enjoy what we do more and much more. A...
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Attracting ideal customers is not easy. It demands a laser focus. Andrew Griffiths shares five ways to define precisely who your ideal customers actually are, and attract more of them. If you’re anything like me when you first started to build your business you were grateful for any customer who walked through the door (or...
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We live in an world that is instant and increasingly demanding when it comes to timelines. Basically we want it all and we want it now. There is nothing wrong with that, but when it comes to building a strong, stable and financially successful business we need to play a longer game, writes Andrew Griffiths. In...
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And the go to business wins every time in every way. By Andrew Griffiths, serial entrepreneur and author @AGauthor  In every industry, in every city, there is always one business that is better than the rest. They seem to be more successful financially, people talk about them, they attract the best staff and they look...
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We need a little hare and tortoise wisdom here. By Andrew Griffiths, serial entrepreneur and author @AGauthor  Whenever you are involved in selling, it is easy to get sidetracked by focusing only on what is happening right here and now. While I encourage sales people to be focused on being present and in the moment,...
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As we get older our business can sometimes lose relevance in our life. By Andrew Griffiths, serial entrepreneur and author @AGauthor  I am all for people starting their own businesses. If you have a well-established business that can run with less input from you on a day-to-day basis, the freedom of being your own boss...
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By Andrew Griffiths, serial entrepreneur and author @AGauthor   Managing anxiety is something we don’t talk about much. But it’s a reality for many of us and learning to manage it is vital for both a healthy mind AND a healthy business. When I was a kid I worried about everything. Which is unsurprising given the...
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By Andrew Griffiths, serial entrepreneur and author @AGauthor     If you want to keep your customers buying from you it is important that they can reach you easily. All too often I see sales people who start climbing the corporate ladder only to lose touch with their customers. They become too difficult to communicate with and...
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By Andrew Griffiths, serial entrepreneur and author @AGauthor    First published on www.inc.com It might feel counter-intuitive, but it’s true. I’ve worked with a lot of business owners and entrepreneurs over the years who take great pride in the fact that they win every job they go for. While I love the fact that they are winning...
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