Blog

Do you have the customers you want, or the ones you deserve?

Attracting ideal customers is not easy. It demands a laser focus. Andrew Griffiths shares five ways to define precisely who your ideal customers actually are, and attract more of them. If you’re anything like me when you first started to build your business you were grateful for any customer who walked through the door (or...
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How long does it take to succeed in business?

We live in an world that is instant and increasingly demanding when it comes to timelines. Basically we want it all and we want it now. There is nothing wrong with that, but when it comes to building a strong, stable and financially successful business we need to play a longer game, writes Andrew Griffiths. In...
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7 Key Strategies to Becoming the Go to Business

And the go to business wins every time in every way. By Andrew Griffiths, serial entrepreneur and author @AGauthor  In every industry, in every city, there is always one business that is better than the rest. They seem to be more successful financially, people talk about them, they attract the best staff and they look...
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What Kind of Sales Strategy do You Embrace?

We need a little hare and tortoise wisdom here. By Andrew Griffiths, serial entrepreneur and author @AGauthor  Whenever you are involved in selling, it is easy to get sidetracked by focusing only on what is happening right here and now. While I encourage sales people to be focused on being present and in the moment,...
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Have You Outgrown Your Business?

As we get older our business can sometimes lose relevance in our life. By Andrew Griffiths, serial entrepreneur and author @AGauthor  I am all for people starting their own businesses. If you have a well-established business that can run with less input from you on a day-to-day basis, the freedom of being your own boss...
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Managing Anxiety: Sometimes, I Get Scared.

By Andrew Griffiths, serial entrepreneur and author @AGauthor   Managing anxiety is something we don’t talk about much. But it’s a reality for many of us and learning to manage it is vital for both a healthy mind AND a healthy business. When I was a kid I worried about everything. Which is unsurprising given the...
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Don’t Hide From Your Customers

By Andrew Griffiths, serial entrepreneur and author @AGauthor     If you want to keep your customers buying from you it is important that they can reach you easily. All too often I see sales people who start climbing the corporate ladder only to lose touch with their customers. They become too difficult to communicate with and...
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If You Win Every Job You’re Too Cheap

By Andrew Griffiths, serial entrepreneur and author @AGauthor    First published on www.inc.com It might feel counter-intuitive, but it’s true. I’ve worked with a lot of business owners and entrepreneurs over the years who take great pride in the fact that they win every job they go for. While I love the fact that they are winning...
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Every Business Faces Tough Financial Times at Some Stage

By Andrew Griffiths, serial entrepreneur and author @AGauthor    First published on www.inc.com I’ve yet to meet a business that hasn’t gone through tough times financially. I firmly believe there are two kinds of business – those that have had financial tough times and those that will have financial tough times. In hard financial times the amount...
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This One Productivity Hack Keeps Me On Track All Day

By Andrew Griffiths, serial entrepreneur and author @AGauthor    Recently I wrote an article on INC about the importance of routines and rituals and the role they play in building a successful business (or for that matter being successful at virtually anything). A lot of people contacted me to say that they have no problem determining...
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Are Your Customers Challenging Your Inner Zen?

By Andrew Griffiths, serial entrepreneur and author @AGauthor   I’ve noticed an interesting trend arising in the world of business – business owners are becoming resentful of their customers. I hear all the time that customers aren’t loyal any more, they are fickle, they come and go and so on. So the business owners are blaming...
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Why Authenticity is Good for Business

By Andrew Griffiths, serial entrepreneur and author @AGauthor  What can you learn about confidence and authenticity from a professional wrestler? Actually, a great deal. I recently watched a wonderful TED talk from a professional wrestler whose confidence was shattered after the death of his biggest fan, his father. I saw many similarities between the wrestler, Mike Kinney,...
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7 Ways to Stay Positive in Tough Times

By Andrew Griffiths, serial entrepreneur and author @AGauthor In business, as in life, it’s normal to have ups and downs. I’ve learned staying emotionally positive during tough times is challenging, but it’s a strategy that will help you through. Business of any kind is cyclic. We have good times, we have bad times, we have...
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The simple test to reveal why you’re not making money

By Andrew Griffiths, serial entrepreneur and author @AGauthor Do you feel like you’re working harder than ever but not really getting ahead or making money? Let’s explore what is behind that demotivating feeling. We all have times in our business where we feel a little off track. We’re doing a pile of things, in fact...
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5 Rituals That We All Need to Master

By Andrew Griffiths, serial entrepreneur and author @AGauthor When it comes to doing business, it feels like we always have more things to squeeze into the average day. The demands on us as business owners continue to grow, our “to do” list keeps getting longer and the days seems to get shorter. One of the...
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Catch-Up TV for Businesses

Many businesses would love to advertise on television but simply can’t afford it. Or can you? And what if the viewer could not change the channel, or fast forward, during your ad? Sounds good, doesn’t it. If you want a captured television audience at a fraction of the price, catch-up tv might be for you...
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5 strategies to manage fear in your business

Are you sick of being full of fear in your business? We’ve all been there. Andrew Griffiths shares five strategies to help you put fear on the back burner in your business. If we are honest with ourselves, fear is the constant companion of many small business owners, particularly for soloists. It’s natural when you...
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10 Lessons Learned From 35 Years as an Entrepreneur

In reality there are about a million lessons but 10 will get us started. By Andrew Griffiths Serial entrepreneur and author @AGauthor I was recently being interviewed by an online media platform regarding what I’d learned in 35 years as an entrepreneur. It made me really stop and reflect on that question and I came...
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