By Tessa Tolhurst
MORE than 20 million Australians spend an average of 88 hours online each month.
The reality is we aren’t just going online, we live online – and savvy small and medium businesses (SMBs) realise this.
A strong digital strategy positions your brand, products and services to best connect with and nurture customers.
A recent Deloitte survey of 1500 SMBs found those that had a comprehensive digital strategy were “50 per cent more likely to be growing revenue, and earn 60 per cent more revenue per employee”.
Not sure how you stand? Here’s a checklist to help.
Are you spending on digital?
Setting aside a marketing budget to accompany a well-planned digital strategy will ensure you’re leveraging the right market channels and enable you to put your brand in front of your target market.
Is your website optimised for mobile?
Most of us are surfing the internet on our mobile devices these days. If your website isn’t user friendly and optimised for mobile, visitors will ‘bounce’.
Does your website include a strong call to action?
What action do you want potential customers to take on your website? Is your phone number easy to find? Anticipate what customers want.
Paid Facebook ads vs boosted posts
Imagine eating only a couple of flavours of chocolate your entire life, then being told Willy Wonka’s Chocolate Factory exists. Paid Facebook advertising is like the latter and can open up a world of possibilities.
Do you have a content plan?
Highly relevant and engaging content is an important part of connecting with your customers and staying top of mind.
It can sometimes feel like you are chasing your own tail when the digital landscape is changing at an exponential speed, so think of your digital strategy as an investment in your business today to capture the customers of tomorrow.
Tessa Tolhurst is Community News’ digital sales specialist. For more advice on digital marketing, contact her on (08) 9237 1104 or email firstname.lastname@example.org.